'Tis Our Pride & Purpose™ & Shall None Make Us Afraid™ Premium Varsity Jacket

Some statements become traditions. Others become movements.

The ‘Tis Our Pride & Purpose™ artwork celebrates the enduring spirit of authenticity, resilience, and belonging. Inspired by the timeless declaration, “…and shall none make us afraid,” this design transforms a familiar phrase into a modern affirmation of courage, identity, and community.

Centered around the iconic Pride triangle, flowing rainbow banner, and unifying infinity symbol, the artwork represents generations of individuals who have chosen authenticity over fear and purpose over silence. It honors every journey of self-discovery while reminding the world that Pride is not limited to a single month—it is lived every day.

The ‘Tis Our Pride & Purpose™ Premium Varsity Jacket transforms this declaration into a wearable statement of identity, courage, and community. Built from an 80% ring-spun cotton and 20% polyester blend at a medium-heavy 330 g/m², it delivers structure, warmth, and lasting durability. The garment-dyed finish creates rich, lived-in color, while contrast sleeves, striped varsity ribbing, and a sewn-in label complete the timeless collegiate silhouette. Available in seven bold colorways, it is designed to be worn with pride at every event, every celebration, and every ordinary day that deserves to be extraordinary.

Every Pride & Purpose Collection™ product is designed as part of a larger cultural archive—preserving stories, celebrating creativity, and encouraging meaningful conversations through premium lifestyle products.

A portion of eligible purchases helps support organizations that promote LGBTQ+ inclusion, advocacy, education, and community well-being.

Wear Your Pride. Live Your Purpose.™